Have Consumers had a Gutful of Prebiotics? Absolutely not!
People all over the world acknowledge that digestive health is important and that it has a direct influence on their sense of well being. They’re interested in food and drink that will contribute to the health of their digestive system and in turn want to know how it works.
ORAFTI has conducted vast consumer research across more than 15 countries worldwide to ascertain what consumers think about functional foods and what motivates them to buy. The combination of scientific knowledge and consumer insight has allowed ORAFTI to develop a key strength in the translation of science into consumer friendly language, which has the ability to market a functional product. The following health messages have helped manufacturers gain success with recently launched products:
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| “Contains a natural prebiotic for healthier tummies” Kellogg’s, Rice Krispies (UK) |
“Balances the body” Leche Pascual, Más Vital (Spain) |
January 3, 2006
