US consumers say no to clinical language!
New qualitative research has been conducted in the USA as part of ORAFTI’s on-going commitment to understand the consumer worldwide.
To date ORAFTI’s research programme spans Europe, North and South America, the Far East and Australia. This in-depth consumer insight allows ORAFTI to work closely with partners and offer advice on appropriate language for new functional food products. The latest research from the USA has shown encouraging results in the bid to communicate functional benefits in a consumer friendly way.
Research: The programme consisted of 12 focus groups containing a 3:1 female/male split at three life stages ranging from young and single to empty nesters. The research took place in Irvine CA, Chicago IL and Westchester County NY.
Objective: To find out what the US consumer thinks about health, concentrating on gut health, immunity and bone health.
Results: To find out more about the results contact your regional ORAFTI business correspondent. By clicking here you will be directed to a world map, here you can select the appropriate country.
April 10, 2006
