The Beneo™ Label Continues to Spread its Wings!
The Beneo™ programme has continued to grow over the last 12 months with more than 100 new products bearing the recognisable logo on the packaging. The logo can now be found in 20 countries worldwide and on more than 220 different products. Success of the programme is demonstrated by manufacturer’s decision to expand Beneo™ branded ranges by 2-3 products proving that the logo is without a doubt adding value.
The scientific credibility behind the logo combined with ORAFTI’s insight into global digestive health and a comprehensive communication programme provides additional valuable support for manufacturers.
April 13, 2007
