ORAFTI Embraces EU Legislation Changes
From 1st July 2007, the Health Claims Regulation will enforce harmonised rules for the use of nutrition and health claims on food and drinks. In recent years, as consumers have become increasingly health conscious, the food industry has responded with innovation and by providing more detailed nutritional labelling and often making claims about the beneficial effects of certain foods. But without EU rules on labelling consumers, at times have been misled by claims that have not been substantiated.
Thanks to ORAFTI’s research-driven approach, the new EU legislation will not dramatically impact upon the way in which it operates. ORAFTI has undertaken in excess of 300 studies, including over 100 human intervention studies, on chicory inulin, oligofructose and oligofructose-enriched inulin. Under the new regulations a list of pre-approved claims will be established (Article 13) and ORAFTI will submit proposals for claims including digestive health and improved regularity, the stimulation of a healthy microflora, increased calcium absorption and bone mineral density.
To tap into the ‘food with added health benefits’ market contact afi@orafti.com and benefit from ORAFTI’s catalogue of sound scientific knowledge and substantiated claims offering.
June 12, 2007
