A fibre a day…
According to a Euromonitor survey, the top market positionings for breakfast cereals are ‘health’ and ‘convenience’. In order to distinguish their products from others, food producers are continually looking for a broader variety of health claims to provide their cereals with.
Prebiotics such as Orafti® inulin and oligofructose play an ever increasing role in this product differentiation. They provide food products with extra fibres, promoting digestive health and therefore contributing to one’s overall sense of well-being. Other health claims include the selective stimulation of healthy bacteria, an increased calcium absorption and improved bone health, reduced sugar content potential, and caloric value reduction.
Today, digestive health is one of the major areas for health claims. Will the new EU legislation have an impact on this area?
BENEO-Orafti has always dedicated a vast amount of time and resources to scientifically substantiate its proposed health claims - undertaking in excess of 300 studies, including about 100 human intervention studies, on chicory inulin, oligofructose, therefore the new EU legislation will not dramatically impact upon the way in which it operates.
In all probability, the introduction of the European Nutrition and Health Claims legislation will intensify this evolution.
September 16, 2008
