In 2008, digestive health has clearly become the biggest segment of the functional food market, accounting for 68% of sales of approved functional foods in Europe and 64% in Japan last year (Source: AC Nielsen supermarket scanning). Positioned as the number one trend in Mellentin’s Top 10 Trends for 2008, the demand for digestive health products shows no signs of slowing down. More.
April 28, 2008
Functional beverages have made a big splash over the last five years and the market has grown by 195%* in volume becoming saturated with choice. Since 2002 there has been increased product development within the healthy water sector. By 2006 a total of almost 750 new products with health claims were launched globally. Added vitamins, calcium and other minerals have all proven popular with consumers but the newest arrivals Beneo™ inulin and oligofructose, also known as prebiotics, are becoming increasingly active in this arena due to their significant technical and nutritional functions. More.
June 29, 2007
The Beneo™ programme has continued to grow over the last 12 months with more than 100 new products bearing the recognisable logo on the packaging. The logo can now be found in 20 countries worldwide and on more than 220 different products. Success of the programme is demonstrated by manufacturer’s decision to expand Beneo™ branded ranges by 2-3 products proving that the logo is without a doubt adding value. More.
April 13, 2007
