Healthy growth
Traditionally, Americans are said to be a bit mistrustful of explicitly communicated health message about digestion. However, some highly succesful product launches have dispelled with this myth once and for all. More.
July 14, 2009
Archive for the ‘Market Research’ Category
A fibre a day…
According to a Euromonitor survey, the top market positionings for breakfast cereals are ‘health’ and ‘convenience’. In order to distinguish their products from others, food producers are continually looking for a broader variety of health claims to provide their cereals with. More.
September 16, 2008
Healthy dairy drinks on the rise
In the daily drinks market, ‘health’ has become the primary claim to encourage sales, rather than the traditional ‘convenience’. Over the past five years, the number of dairy drink products containing inulin and oligofructose that were brought to market has multiplied by ten. More.
April 25, 2008
The Prebiotic Wave Rides High
As the demand for prebiotic products worldwide continues to rise, global prebiotic leader, ORAFTI Active Food Ingredients, can provide a unique insight helping food manufacturers to launch and market new products effectively. More.
May 9, 2007
US consumers say no to clinical language!
New qualitative research has been conducted in the USA as part of ORAFTI’s on-going commitment to understand the consumer worldwide. More.
April 10, 2006
