Functional beverages have made a big splash over the last five years and the market has grown by 195%* in volume becoming saturated with choice. Since 2002 there has been increased product development within the healthy water sector. By 2006 a total of almost 750 new products with health claims were launched globally. Added vitamins, calcium and other minerals have all proven popular with consumers but the newest arrivals Beneo™ inulin and oligofructose, also known as prebiotics, are becoming increasingly active in this arena due to their significant technical and nutritional functions. More.
June 29, 2007
From 1st July 2007, the Health Claims Regulation will enforce harmonised rules for the use of nutrition and health claims on food and drinks. In recent years, as consumers have become increasingly health conscious, the food industry has responded with innovation and by providing more detailed nutritional labelling and often making claims about the beneficial effects of certain foods. But without EU rules on labelling consumers, at times have been misled by claims that have not been substantiated. More.
June 12, 2007
As the demand for prebiotic products worldwide continues to rise, global prebiotic leader, ORAFTI Active Food Ingredients, can provide a unique insight helping food manufacturers to launch and market new products effectively. More.
May 9, 2007
The Beneo™ programme has continued to grow over the last 12 months with more than 100 new products bearing the recognisable logo on the packaging. The logo can now be found in 20 countries worldwide and on more than 220 different products. Success of the programme is demonstrated by manufacturer’s decision to expand Beneo™ branded ranges by 2-3 products proving that the logo is without a doubt adding value. More.
April 13, 2007
Inulin and oligofructose have moved into the mainstream of functional ingredients and now consumer education must intensify. This was the message of the opening presentations at the 5th ORAFTI Research Conference at the Harvard Medical School, Boston. More.
October 12, 2006
New qualitative research has been conducted in the USA as part of ORAFTI’s on-going commitment to understand the consumer worldwide. More.
April 10, 2006
With the worldwide obesity crisis reaching an all time high, pressure is on the food industry to react accordingly. A recent human study into satiety and Beneo™ oligofructose looks for ways to combat this. More.
March 5, 2006
It’s a reality: Works With Water Nutraceuticals is the first company to launch an advanced range of prebiotic spring waters into the UK market under the Works with Water brand and bearing the Beneo™ symbol. More.
February 3, 2006
